Home › Certification › Intensive Tracks › Behavioural Design
Behavioural Design Certification (ADS-BD)
Five days on why people act — or don’t — and how to design, test and measure interventions that help them, without crossing into manipulation.
Track at a glance
- Format: 5 days · 40 hours of live, instructor-led teaching · 2 modules · Live online or Hyderabad classroom
- Fee: ₹88,000 + 18% GST, including two exam attempts within 12 months · EMI available · GST invoice for employer sponsorship
- The exam: 2-hour proctored exam · scenario-based questions plus a written intervention design scored against a published rubric
- Exam-only path: ₹17,500 + GST per attempt for experienced practitioners
- Entry: None, though some experience designing, marketing or managing a digital product helps you get the most from it.
- Credential: ADS Certified Behavioural Designer (ADS-BD) · 3-year validity · Credly digital badge + public verifiable ID
A counsellor confirms eligibility, the next cohort dates and exam windows within one business day.
What makes this track different
You leave with a credential and the work that proves it.
You finish with a real piece of work built over the five days — and an exam that checks judgement, not memory. Two attempts are included in the fee, the blueprint is published in full, and the credential is publicly verifiable by any employer.
Portfolio-ready output
A behavioural audit of a real funnel, with three designed interventions and a test plan for each.
Two attempts included
Book either attempt any time within 12 months. Further sittings cost only the exam fee — you never repay the course.
Verifiable, not decorative
Every holder gets a Credly badge and a public ID that employers can check on our verification page.
Curriculum
2 modules, 5 days
Module 1 · Behavioural Science for Designers · 3 days
The evidence on how people decide, and what reliably changes behaviour.
- Dual-process thinking and attention
- Motivation, friction and timing
- Social proof, commitment, reciprocity and scarcity — and their limits
- Loss aversion, defaults and framing
- Reading behavioural research critically: replication and effect sizes
Module 2 · Ethical Persuasion in Practice · 2 days
Turning principles into interventions you can ship and measure.
- Behavioural audits of funnels and flows
- Designing interventions and writing testable hypotheses
- A/B and multivariate testing for designers
- Measuring outcomes, not just clicks
- An ethics framework you can defend to users, regulators and your own team
Flexible by design
- Every module can be booked on its own — ask admissions about completing the full track later.
- Classroom cohorts run at our Yousufguda studio, 5 minutes from Ameerpet metro.
- Employer-sponsored? We issue GST invoices and an L&D justification note.
Where ADS-BD takes you
- Product Designer
- Growth / Conversion Designer
- UX Writer
- Product Manager
Natural next step: Experience Strategy Certification (ADS-XS).
Published exam blueprint
ADS-BD domains & weights
Every question and rubric line maps to one of these domains. Nothing is hidden except the questions themselves.
| Domain & objectives | Weight |
|---|---|
| Behavioural Science Foundations Decision-making, motivation, biases, social influence, evaluating evidence | 35% |
| Intervention Design Behavioural audits, intervention design, hypotheses, choice architecture | 30% |
| Testing & Measurement Experiment design, metrics, interpreting results | 20% |
| Ethics & Responsible Persuasion Dark patterns, consent, vulnerable users, regulation | 15% |
Blueprint version 1.0 · reviewed annually against industry practice · pass threshold published to registered candidates before the exam.
Track FAQ
Straight answers
Is this about manipulating users?
What does the fee include?
Can I take one module on its own?
Is there an exam-only path?
How long is the credential valid?
Ready to be certified on what you can actually do?
Talk to a counsellor about cohort dates, the exam-only path, or booking a single module.
Reserve a Seat₹88,000 + GST · two exam attempts included · EMI available
Reserve a seat or ask a question
Leave your details and an admissions counsellor will call within one business day with cohort dates, the exam-only path and single-module options for Behavioural Design Certification (ADS-BD).