ADS Certified — the four-level ladder
Levels, gates, exam formats and blueprints in one place.
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“Certification” is used for three very different things, and the difference matters to employers:
This guide explains how to tell them apart, what they cost, and how to choose one that actually helps your career.
Honestly: your portfolio comes first. Hiring managers decide from your case studies and how you explain your decisions. A certification helps in three situations:
A certification only carries weight if an employer can check it in seconds and knows what it measured. That is why verification and a published standard matter more than the name on the certificate.
Before you pay for any certification, check these seven things:
ADS Certified is Agile Design School's exam-based credential. There are four levels; each one requires the level below, and each is earned only by passing the exam — the 20-week preparation programme helps you prepare but does not certify you.
| Level | Who it is for | Entry gate | Exam | Programme fee (incl. 2 attempts) | Exam-only fee |
|---|---|---|---|---|---|
| Design Associate (ADS-CDA) | Learners and early-career designers | Open entry | 90-minute timed online exam, 70 questions, negative marking | ₹75,000 | ₹15,000 |
| UX/UI Practitioner (ADS-CUP) | Working designers with shipped projects | Valid ADS-CDA | 2.5-hour exam with a live human proctor | ₹1,10,000 | ₹22,000 |
| Design Specialist (ADS-CDS) | Senior craftspeople | Valid ADS-CUP | 3-hour live practical in Figma, under observation | ₹1,50,000 | ₹30,000 |
| Design Master (ADS-CDM) | Design leaders | Valid ADS-CDS + 1–3 years of documented practice | Capstone defended for 60 minutes before an external panel | ₹2,00,000 | ₹40,000 |
All fees include 18% GST. Each level's page publishes the full exam blueprint — the domains and their exact weights.
For people already working who need one specific competence certified quickly, three intensive tracks combine live teaching with a proctored exam:
| Track | Format | Entry | Fee (incl. 2 attempts) | Exam-only fee |
|---|---|---|---|---|
| Usability Engineering (ADS-UE) | 10 days · 80 hours | No prerequisite | ₹1,35,700 | ₹27,140 |
| Experience Strategy (ADS-XS) | 10 days · 80 hours | ADS-UE or 3+ years’ experience | ₹2,02,960 | ₹40,120 |
| Behavioural Design (ADS-BD) | 5 days · 40 hours | No prerequisite | ₹1,03,840 | ₹20,650 |
Each track awards an ADS Certified credential with the same 3-year validity and public verification as the four-level ladder. Modules can also be booked individually.
Pass thresholds are shared with registered candidates before the exam, and every question maps to a published blueprint domain.
Compare the total cost — preparation, exam, retakes and renewal — not just the headline price. For ADS Certified:
EMI is available on programme fees, and GST invoices are issued for employer-sponsored candidates. See every figure on the fees page.
Choose the programme if you are learning the material for the first time or want structured preparation: the 20-week programme runs a diagnostic, live studios across every blueprint domain, exam-condition drills and two full mock exams before you book your attempt.
Choose exam-only if you already do the work every day. The credential certifies competence, not attendance — both paths carry equal standing on the verification record.
| You are… | Start with |
|---|---|
| Learning design, or early in your first role | ADS-CDA |
| A working designer with real shipped projects | ADS-CUP (after CDA) |
| A senior craftsperson ready to prove it live | ADS-CDS (after CUP) |
| A leader with 1–3+ years beyond specialist-level work | ADS-CDM (after CDS) |
| A developer, analyst, PM or QA needing usability skills fast | Usability Engineering (ADS-UE) |
Not sure? The free counselling call includes an honest level placement.
Every ADS Certified credential is valid for three years and carries a public ID (for example, ADS-CDA #00214). Employers can confirm the holder's name, level, pass date and validity on our verification page; bulk checks for shortlists are free. Add the ID and digital badge to your CV and LinkedIn profile so recruiters can check it in one click.
A certification gets you noticed; your portfolio gets you hired. The strongest candidates show both: a verifiable credential for the screening stage, and 3–5 real-user case studies for the interview. If you are starting from zero, build the portfolio first with a career course such as the Professional Certificate in UX/UI Design — read the UI UX design course guide — then certify.
Keep reading
Levels, gates, exam formats and blueprints in one place.
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10 days, 80 hours, proctored exam and a portfolio-ready usability study.
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Syllabus, duration, fees, tools, projects and careers.
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