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Experience Strategy Certification (ADS-XS)
For practitioners ready to move from designing screens to shaping what gets built — linking experience decisions to behaviour, business outcomes and the way an organisation works.
Track at a glance
- Format: 10 days · 80 hours of live, instructor-led teaching · 4 modules · Live online or Hyderabad classroom
- Fee: ₹1,72,000 + 18% GST, including two exam attempts within 12 months · EMI available · GST invoice for employer sponsorship
- The exam: 3-hour proctored exam · scenario-based questions, a written strategy case, and a 20-minute recorded defence of your capstone
- Exam-only path: ₹34,000 + GST per attempt for experienced practitioners
- Entry: ADS-UE, or three or more years in UX, product design or research — confirmed through a free 30-minute portfolio conversation. No other certificate required.
- Credential: ADS Certified Experience Strategist (ADS-XS) · 3-year validity · Credly digital badge + public verifiable ID
A counsellor confirms eligibility, the next cohort dates and exam windows within one business day.
What makes this track different
You leave with a credential and the work that proves it.
You finish with a real piece of work built over the ten days — and an exam that checks judgement, not memory. Two attempts are included in the fee, the blueprint is published in full, and the credential is publicly verifiable by any employer.
Portfolio-ready output
An experience-strategy capstone for a real product or service — behavioural diagnosis, strategy, metrics and roadmap — defended before an assessor.
Two attempts included
Book either attempt any time within 12 months. Further sittings cost only the exam fee — you never repay the course.
Verifiable, not decorative
Every holder gets a Credly badge and a public ID that employers can check on our verification page.
Curriculum
4 modules, 10 days
Module 1 · Behavioural & Persuasive Design · 3 days
Designing for how people actually decide — ethically.
- Motivation, ability and the moment of action
- Cognitive biases and choice architecture
- Trust, credibility and emotional design
- Onboarding, habit and retention loops
- Dark patterns — recognising them, refusing them, and making the case to stakeholders
Module 2 · Experience Strategy & Business Alignment · 3 days
Connecting experience decisions to the numbers leadership runs on.
- Experience vision and principles
- Value propositions and North Star metrics
- Service blueprints and omnichannel journeys
- Experience KPIs, instrumentation and dashboards
- Building a roadmap that survives a budget review
Module 3 · Innovation & Opportunity Discovery · 2 days
Finding the problems worth solving before anyone writes a spec.
- Jobs-to-be-done and outcome-driven discovery
- Opportunity–solution trees
- Concept testing and fake-door experiments
- Prioritisation frameworks and their failure modes
Module 4 · Institutionalising UX · 2 days
Making good experience the default, not a heroic exception.
- UX maturity models and honest self-assessment
- DesignOps, research ops and governance
- Making the ROI case for UX
- Measurement programmes and experience reviews
- Leading change without formal authority
Flexible by design
- Every module can be booked on its own — ask admissions about completing the full track later.
- Classroom cohorts run at our Yousufguda studio, 5 minutes from Ameerpet metro.
- Employer-sponsored? We issue GST invoices and an L&D justification note.
Where ADS-XS takes you
- Senior Product Designer
- Experience Strategist
- UX Lead / Design Manager
- Service Designer
Natural next step: Behavioural Design Certification (ADS-BD).
Published exam blueprint
ADS-XS domains & weights
Every question and rubric line maps to one of these domains. Nothing is hidden except the questions themselves.
| Domain & objectives | Weight |
|---|---|
| Behavioural & Persuasive Design Decision science, choice architecture, trust, ethics and dark patterns | 25% |
| Experience Strategy Vision, value, metrics, service blueprints, roadmaps | 25% |
| Innovation & Discovery JTBD, opportunity mapping, concept validation, prioritisation | 15% |
| Organisational UX Maturity, DesignOps, governance, ROI, change leadership | 15% |
| Strategy Case & Capstone Defence A written strategy case plus a recorded defence of your capstone, scored against a published rubric | 20% |
Blueprint version 1.0 · reviewed annually against industry practice · pass threshold published to registered candidates before the exam.
Track FAQ
Straight answers
Do I need another certificate first?
What does the fee include?
Can I take one module on its own?
Is there an exam-only path?
How long is the credential valid?
Ready to be certified on what you can actually do?
Talk to a counsellor about cohort dates, the exam-only path, or booking a single module.
Reserve a Seat₹1,72,000 + GST · two exam attempts included · EMI available
Reserve a seat or ask a question
Leave your details and an admissions counsellor will call within one business day with cohort dates, the exam-only path and single-module options for Experience Strategy Certification (ADS-XS).