Who this is for
Written for people actually trying to get hired, not casual readers.
- Designers running their first real research studies
- Career switchers building a research-backed portfolio
- Product teams without a dedicated researcher on staff
- Anyone who has run a usability test that produced opinions, not decisions
Research
UX Research Methods Field Guide
What's inside
Six chapters, straight to the point.
1. Choosing the right method for the question you're actually asking
A simple decision framework so you stop defaulting to the one method you know.
2. Running a usability test that produces decisions, not opinions
Task design, think-aloud protocol, and the debrief structure that turns sessions into action.
3. User interviews: the anti-leading-question guardrails we teach in studio
The specific phrasing patterns that quietly bias almost every first-time interviewer.
4. Survey design mistakes that quietly bias your data
Question order, scale design, and sampling errors that look fine until you check them.
5. Synthesising research into findings a team will actually act on
Turning raw notes into a synthesis a product team can actually use in a sprint.
6. A one-page research plan template you can reuse on every project
The exact template our studio cohorts fill in before every research session.
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